Thursday, September 29, 2011

New database, MRI+

This resource isn't exactly new because the College of Business Administration has had access to this for a while, but now it's on the library website so everyone can use it.

MRI+ is a research tool providing data on advertising rates in magazines and other materials, and market research data. Its "Mediamark Reporter" can show information about the people who consume given products in a given area.

You can get the access URL and instructions here:

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